A panel of marketing leaders at Advertising Week New York argued that brands earn credibility through visible action: ...

The supplement shot brand offers internships to athletes in its NIL program, and its campaign with the former NFL star ...

Genius wonders whether their engagement can help brands reach fans effectively and if the company can show that its approach ...

Senior Vice President of Marketing and Creative Carley Caldas explains how the cosmetics brand’s 'scrappy' social team finds creators who will connect its products to culture on social media and in ...

The better-for-you diaper brand is turning on influencer marketing and beefing up its educational content to build awareness.

The retailer's Senior Vice President explains how its new demand plan balances cost and risk while working to optimize the ...

The brand's marketing pivot to everyday consumers fueled 85% member growth and a surprise 300,000-unit holiday order. Here's ...

At Hubspot's Unbound conference, The New York Liberty chief brand officer, Shana Stephenson, details how marketing culture ...

When LinkedIn users began posting one-minute “sell me this pen” videos featuring Parker, Newell’s writing team had to decide whether this was just a curiosity to watch or the start of a live test.

As retailers chase direct-to-consumer sales, Topo stays loyal to specialty retail, even four years after the Designer Brands acquisition. Topo Athletic’s newest shoe launch sold out within an hour ...

Marketers have long lived by the axiom “You can’t improve what you can’t measure.” But although 50% of consumers today use AI-powered search, according to McKinsey, and such search will influence an ...

Carhartt is in the second year of a campaign that highlights the labor and workers behind building Highmark Stadium, the new home of the NFL’s Buffalo Bills. The first iteration of the campaign kicked ...