Apple's new WebKit block list for ad tech and data brokers could expand to include a much broader slate of ad tech and ...
It was no secret that Xbox has been cooking up plans for an ads biz for quite some time, despite the fact that gamers are ...
Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the ...
Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology ...
OAAA COO Patrick Dolan explains how the organization is changing to guide the out-of-home channel through programmatic’s ...
When AI agents can churn out the strategy deck in seconds, agencies need a better pitch than “we do everything.” ...
An AI agent can stay inside its budget and still spend too much. And the evidence of campaign performance can still arrive ...
Custom buying agents pair identity data from NBCU and FreeWheel with audience intelligence from Dentsu and Newton to ...
AI can build a marketing mix model in days. Whether you should believe it is another matter. AI has cut the time it takes to build a marketing mix model from months to days, Bharadwaj says, which ...
PubX has acquired media-quality startup Compliant and raised a $5 million Series A as it expands its agentic ad-buying ...
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