Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing ...

Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

The partnership brings over-the-air broadcast radio into Viant’s platform for the first time, "demonstrating how radio and podcasts together form complementary pillars of the modern audio strategy for ...

Ukraine makes use of literally hundreds of different domestic military drone and UAV manufacturers to defend its borders during times of conflict.

Viant struck a deal with IHeartMedia and its Triton Digital ad platform that will make IHeart’s broadcast radio inventory ...

Green Bay’s Doug Gottlieb says he’s stepping away from his radio show to put his total focus on his coaching responsibilities. Gottlieb has been coaching while also maintaining his national ...

NBCUniversal will incorporate 'Arrival Ads' for those who sign on to Peacock, among a host of other new ad-tech elements unveiled by the company.

Before Jimmy Kimmel, there was KCBS. Just six days into President Donald Trump's new administration, the San Francisco Bay-area radio station KCBS-AM ...

For example, Americans living during World War II developed persecutory delusions involving Germans, while those living during the Cold War focused on communists. People with thought disorders have ...

Radio’s core audience is older than ever. This analysis explores how decades of chasing 25-54 demos reshaped Top 40, weakened youth engagement, and left the medium struggling to build future listeners ...

Six days into President Donald Trump's new administration, the San Francisco Bay-area radio station KCBS-AM and other outlets ...

Ad Context Protocol is an open standard, developed by Triton Digital and six other companies intended to simplify advertising ...