Principal Erica Cobb at Glenwood Middle School in Findlay, Ohio, transformed herself into an Elf on the Shelf to the delight ...

One couple had long avoided the Elf on the Shelf, daunted by the responsibility it required. But when they finally gave in to ...

Operational E.L.F Embracing lonely families is on a mission to bring joy and comfort, providing free Christmas gifts to the ...

An Ocean City lifeguard has answered nearly 1,000 letters to Santa each year, building a beloved holiday tradition across the ...

Cats are one of my favorite examples of this phenomenon: they’re usually aloof and anxious, yet they can be sweet and warm at ...

Students have read and reviewed 6,562 books so far this school year, with December’s numbers still being tallied.

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

Holiday Lights Paddle Parade, Menorah Lighting for Chanukah, parenting workshops, Tribal Sovereignty and Water and more.

“Family-friendly” is a polarizing phrase when it comes to theater, primarily because it can mean both “content for kids” and ...

While there are plenty of parents who are probably too maxxed out to be adding Elf On The Shelf to their daily routine (hi, hello, I am sadly one of them), the annual tradition remains hugely popular ...