Google is testing blue ad titles at the bottom of AI Mode instead of black, a color change that could make the ads feel more like clickable links. An SEO professional and SERP analyst with over five ...

An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates ...

An AI answer can bring together information from several websites. Its citations give you a way to open those pages and check what they actually say. AI citations are references an AI answer provides ...

Google is testing a 'Try on' button that now appears directly within SERP product carousels, instead of only after opening the carousel. An SEO professional and SERP analyst with over five years of ...

Meta has hired MongoDB CEO Chirantan “CJ” Desai to lead a new enterprise AI business, with ambitions to supply software to companies that already use its platforms to reach customers. The company ...

Google AI Mode is showing sponsored product recommendations as conversational follow-ups to users’ informational queries. Google AI Mode is showing sponsored product recommendations that read like ...

Mass-produced content, manufactured links and deceptive pages can leave a business with a much larger cleanup job than its SEO budget allowed for. Here is what to recognise, what the consequences ...

Instagram businesses can finally put clickable links directly into organic posts and Reels. Just not very many of them. Meta’s new Meta One subscription includes links in organic Instagram posts and ...

Query fan-out is when an AI search system takes your question and runs several related searches to help answer it. Radu Tyrsina is a media entrepreneur and the owner and publisher of Search Engine ...

Google AI Mode is testing a new follow-up format that directly asks users what they want before generating a new query, a shift from the previous click-to-generate box style. An SEO professional and ...

A user asked how to decide between expanding an article or creating a new supporting one. John Mueller answer: there's often no absolute right answer but you can pick one and make it right An SEO ...

An SEO blog earns a place in my reading list when it helps me make a better decision about a website. That might mean understanding a traffic drop, choosing a tool or deciding which work deserves the ...