Jokes about using a rotisserie-chicken bag as a purse led to a real product that sold out in less than two hours, the ...

The effort, part of an advertisement for the printer and computer brand HP, is an effort to bring the brand “into local ...

In such an intense climate, some CMOs may be feeling the pressure to make their marketing dollars work harder. Marketing ...

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here ...

The organization, formerly Boy Scouts of America, has been doing more digital marketing and leaning into athlete partnerships ...

The NFL is a giant when it comes to TV viewership, crushing its competition like Los Angeles Rams defensive end Myles Garrett does against pretty much any quarterback he’s up against. Of the top 100 ...

The company, which first began testing ads in the US in February, rolled out a new visual ad format, new measurement tools, and new brand suitability capabilities for ChatGPT Ads around the conference ...

Resilience is the word of the moment in the auto industry. That, and “affordability” (or lack thereof)—two concepts that might seem at odds were it not for the K-shaped economy and the simple fact ...

When it comes to merch, there’s a fine line between what’s closet-worthy and what’s landfill fodder. If executed correctly, brand merch can drive media buzz, provide organic marketing, and deepen ...

Clean Creatives, a collective of PR agencies and professionals who have pledged to not work with fossil fuel companies, is ...

While the players compete to advance in the playoffs, the team’s marketers are doing their part to help the 30th season of ...

One concept Meta has been clarifying to advertisers is that Meta’s engines won’t rank an ad as highly if it has the same look ...