An AI recommendation can put an unfamiliar brand ahead of a shopper's favorite. Adobe's findings reveal the stakes for winning customers — and keeping them.

If you do electronic marketing of any kind, you've been a captive audience to the ever-changing requirements of the federal Telephone Consumer Protection Act, known familiarly as the "TCPA." But now, ...

Across retail, payments, and big tech, AI-enabled checkout, automated product comparison, and autonomous purchasing tools are becoming critical for e-commerce. The industry has moved beyond talking ...

eBay announced in a recent email to users that starting Feb. 20, it will prohibit third-party chatbots and AI agents from autonomously placing orders on its platform. The change aligns with updates to ...

When WorldCom, the telecommunications giant, failed and was put into bankruptcy, the U.S. witnessed one of the largest accounting frauds in history. Former CEO, Bernie Ebbers, 63, was convicted of ...

AI tools are sending billions of visits to websites, but more than half of that traffic is going to Google, OpenAI, and ChatGPT. According to the web traffic site onelittleweb, more than half (51.23%) ...

Google made one of its biggest moves yet in agentic commerce in May when it introduced Universal Cart, a persistent shopping cart that spans Search, Gemini, YouTube, and Gmail. The deep integration ...

Misconceptions about artificial intelligence (AI) are preventing small- to medium-sized businesses (SMBs) from realizing AI's full revenue potential. Business owners are rushing to adopt AI, but they ...

Consumers quickly forget advertising, making it harder for brands to win both human attention and AI-powered discovery, according to a report released Monday by Adobe. Based on a survey of some 1,000 ...

Marketing leaders expect SEO and AI search to grow side by side, at least in the short term, according to new research from mobile analytics and marketing tech firm Branch. Branch's AI Search and ...

Among U.S. small businesses, AI adoption has climbed from 26% in 2023 to 87% this year as owners look for new ways to handle their digital marketing workload. Globally, social media is also taking a ...

Virtual agents and AI chatbots will be eating into search engine volumes over the next two years, causing them to decline by 25%, according to a report released Monday by technology research and ...