WPP has been undergoing a restructuring under CEO Cindy Rose. Earlier this year, the company created WPP Creative as part of ...

Created with GSD&M, the airline’s Enter Airplane Mode platform turns phone notifications into Rapid Rewards points.

During Advertising Week New York (AWNY) this week, comms pros discussed how social media is transforming political campaigns, ...

Big Spaceship named Raphaël Bouquillon as chief client officer, Alessandra Pinho as chief strategy officer and Simon Harrison ...

The comedian and writer advises marketers on creating integrated content that consumers don’t automatically skip.

Global CEO Mark Green discusses big acquisitions, the agency’s award-winning ‘Play it Safe’ campaign and the competitive edge ...

Ben & Jerry’s cofounder Ben Cohen discussed the brand’s historical social mission and Free Ben & Jerry’s campaign strategy at ...

Dek: After naming artist Joaquina as its brand ambassador, E.l.f worked with Latina-led creative agency Croing on an original ...

To mark the cofounder’s departure, the agency released a spoof infomercial for GPT Rich, a phone line that delivers his ...

Teaming with creative agency Beautiful Destinations, the hospitality giant scaled content across more than 1,600 OOH ...

Ahead of Formula E’s new season and brand refresh, Norman breaks down capturing American fans, creator strategies and scaling ...

The IPA and Sponsorship Effectiveness Forum recommend following three principles to track commercial performance.