From shopping to advertising, brands need new technology and skills to serve AI-powered customers. Ad Age spoke with experts ...

Cultural fluency is crucial for brands who want to participate in trends, and sometimes the best foot in the door is by listening to and taking cues from partners already in the know.

Ogilvy’s “Cinema in Real Life” ads capture the emotions of watching a movie in the theater. (Chicago International Film ...

Halfdan returns two years after his viral tourism debut, this time singing his complaints about Norway’s capital.

Ad tech companies are worried about a more wide-reaching Apple crackdown.

Agentic shopping is reshaping holiday discovery. Here’s why brands must optimize product data for AI agents now, how it ...

A 2026 monthly high of 56 CMO hires were made in September, including plenty of rookies.

Ad Age partners with executive search firm Taligence for a monthly look at the biggest CMO hires and employment trends. (Ad ...

Kalshi has recruited Ronald Acuña Jr. to become the first Major League Baseball player to partner with a prediction market. A new commercial, created with agency Es Muy Good, features the Atlanta ...

Index investing transformed finance by favoring broad exposure over selection—marketers can drive growth by applying similar principles to reach more buyers and reduce costly exclusions.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...

As Gen Z tries to break away from the algorithms that have defined their lives online, they’re seeking out community and connection in real-life spaces—like malls.