Incrementality—the ability to show which sales were directly caused by media—is now the new standard for accountability. It’s ...

DistributeX, a global digital currency marketing and advertising platform, today announced the official launch of its ...

The traditional 30-second commercial is now competing for budgets with concert sponsorships, pop-up activations, and fan meet ...

Campaign Middle East speaks to industry leaders about how sports marketing has evolved to a reflect of culture, community and ...

After successfully driving OneRoyal’s marketing activities, he will now lead the broker’s commercial efforts ...

As ingredient-aware, digitally fluent consumers redefine value, marketing success hinged on credibility, clarity & context, ...

For communications leaders in education, business, nonprofit or any high-engagement sector, investing in a structured video ...

To most people, the life of a digital nomad exists somewhere on a spectrum between Pinterest inspiration and a pipedream.

Alana Gold, group vice president at The Bliss Group, examines how generative A.I.—from Google’s A.I. Overviews to ChatGPT—is redefining brand discovery and elevating earned media as the ...

In today’s privacy-aware world, customers can spot performative compliance a mile away. While some companies view cookie ...

Wise's customer growth has slowed to 11%, but total payment volume is accelerating, driven by platform infrastructure ...

Kenwilboy, whose real name is Kenneth William, has emerged as one of the most influential young figures in Indonesia’s ...