How do songs go viral in today’s music landscape? And why has making it as an artist never been more strategic? Jesse Coren and Andrew Spelman, co-founders of Chaotic Good, joined Billboard On The ...

There are some songs that get stuck in the TikTok hive mind. When they go viral, they swarm the app with covers and remakes, finding uses that stray far from their source material. They create a ...

As many as "75% of popular songs on TikTok started with a creator marketing campaign," guesses one major label marketer. Is that a problem? By Kristin Robinson Senior Writer In July, popular ...

Murray is a Forbes news reporter covering entertainment trends. Girl group Katseye, whose viral Gap jeans ad dominated TikTok and sparked a dance trend, ranked as the most popular musical artist on ...

TikTok may be seen as a way for teenagers to pass the time, but it can actually act as a launching pad for musicians everywhere. When a song goes viral on TikTok—thanks to a catchy line, a must-learn ...

Shazam today announced the launch of its Viral Chart, which lists the fastest-growing songs of the week that were "discovered on screens and socials." "Shazam's new Viral Chart playlist doesn't just ...

Social media is a nightmare for many reasons, but it’s been pretty handy for music discovery in the past several years. For example, TikTok is continually instrumental in bringing in a newer, younger ...

You’re reading Infinite Scroll, Kyle Chayka’s weekly column on how technology shapes culture. If you’ve heard the 2019 hit song “Tek It,” by the New York ...

More than six decades after its release, "Pretty Little Baby" by the late Connie Francis found new life on TikTok this year, even landing at No. 5 on the platform’s global Song of the Summer list. The ...

Nicole Kidman has officially joined the viral craze surrounding ADÉLA’s hit song named after her. The Oscar winner teamed up ...