Apple expands App Store search ads for 2026 while Google confirms exact match keywords cannot serve in AI Overviews.

Apple is adding more App Store search ads in 2026, expanding inventory while keeping placements strictly based on relevance ...

Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven ...

Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most ...

Shirofune continues to drive measurable, scalable performance for advertisers across industries and borders. The company’s recent recognition from Adweek follows a growing list of accolades, including ...

Long-tail keywords can help even smaller and newer websites to "steal" traffic away from the big and established players. All it takes is some intelligent keyword research and content creation. So ...