Garrett Johnson, professor of marketing at Boston University, shares his thoughts on the nuanced challenges of adding advertising to generative AI search platforms.

has seen multiple new mobile games become breakout hits, some sequels to well-known winners and others storming the app ...

After winning his first Oscar, Tom Cruise kept repeating the same 2-word phrase. It’s a lesson in emotional intelligence ...

Unity was upgraded on the view that it should capture a larger share of this shift through Unity Commerce, a payments product launched last year to help developers migrate to direct billing. Wells ...

Apple Ads maintained a lead on iOS in all game genres but hypercasual and tabletop in 2025, as competition from AppLovin has increased. Meanwhile, Google Ads continued to dominate on Android, ...

SocialPeta has partnered with Reforged Labs to release the report “2025 Global Mobile Game Marketing Insights & Creative Breakdown”, offering an in-depth look into the latest creative and marketing ...

A mobile game app is seeking a Los Angeles-based male actor, age 18–35, for the lead role in an ad for the strategy game “Age of Empire.” Filming is scheduled for Nov. 24 in the L.A. area. Pay is $350 ...

The first-ever mobile version of Rockstar Games’ “Red Dead Redemption” launched Tuesday on Netflix. Per the streamer’s announcement revealing the game’s mobile debut, “In 2010, the legendary ...

Apple Arcade has added Subway Surfers+, the world’s most downloaded mobile game. Here’s how you can download and play it on your iPhone and iPad.

Unity Software (NYSE: U) went public in September 2020 at $52 per share during the pandemic gaming boom. The company provides ...

Ahead of the 2025 rendition of The Game Awards, the full list of nominees has been revealed. In a series of posts to social media, The Game Awards laid out the contendors for every category this year, ...

Video games lawyers Peter Lewin and Isabel Davies from Wiggin reflect on 2025’s biggest legal developments and what these ...