Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven ...

Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still ...

A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant terms on Google platforms. Google Ads (formerly known as Google AdWords) can ...

Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then ...

Google is testing an animation, where an image asset slides into the sponsored results listing. So it turns a pure search ...

Understanding which marketing campaigns generate genuine revenue is the cornerstone of an effective strategy. Yet for many ...

Here's the modern framework that helps every location rank, attract more customers and reduce marketing costs.