Paramount+ (within Paramount Streaming) jumped 18.4% month over month, driven by NFL games alongside the return of its ...

Content associated with live game airings enable existing fans to engage more deeply with their favorite sports while also ...

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Nielsen, a global leader in audience measurement, data and analytics, is sharing a new “Tops of Sports” report on the major ...

Horizon Deepens Nielsen Partnership, Enabling More Efficient Spending and Clearer ROI . Expanded relationship also includes ...

During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%) and broadcast ...

New York – January 22, 2025 – The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting ...

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As content monetization remains a top priority across the streaming landscape, distribution strategies are shifting to cast much bigger nets than they have in the past—a trend we first noted in our ...