Get traffic data and keyword intel on competitors instantly. Intuit’s announcement this week that it will cut approximately 3,000 jobs — 17% of its global workforce — landed hard across the tech ...

AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.

Get traffic data and keyword intel on competitors instantly. Open LinkedIn on any given day, and you’ll find someone declaring that traditional search is dead, a graph showing how AI-generated content ...

Hyper-efficient funnels may boost short-term performance while eroding trust and marketer agency. Here’s where to draw the ...

AI can support marketing implementation, but experienced marketers must guide strategy, evaluate work and stay accountable ...

Clicks, visits, and engagement scores show what buyers did. Better marketing starts with understanding what they’re trying to accomplish.

The AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM ...

As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.

AI can accelerate production, but it can’t decide what’s worth making, who it’s for, or how success should be measured.

OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through ...

Brand guidelines can tell people what’s allowed. A brand system helps them understand why it works — and when to adapt it.

Despite decades of CX investment, companies still struggle to deliver the experiences they think they do. Here’s what’s getting in the way.