Advertising Week New York returned to the Penn District with more creators, the same dizzying lines and crowds and—at least ...

From shopping to advertising, brands need new technology and skills to serve AI-powered customers. Ad Age spoke with experts ...

Ad tech companies are worried about a more wide-reaching Apple crackdown.

Ad Age partners with executive search firm Taligence for a monthly look at the biggest CMO hires and employment trends. (Ad ...

Kalshi has recruited Ronald Acuña Jr. to become the first Major League Baseball player to partner with a prediction market. A new commercial, created with agency Es Muy Good, features the Atlanta ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...

Marketing leaders at Ad Age’s Business of Brands conference outline five moves CMOs are making now to prepare for growth, AI and metrics shifts before 2030.

Horizon Global, the joint venture between Havas and Horizon Media, has notched only small wins in its first year and remains largely unknown to search consultants.

Despite rapid AI experimentation, project managers remain essential for persuasion, accountability and cross-team coordination in ways that agents cannot credibly replicate today.

Consumers are caught in the middle of rapid innovation and skepticism. Ad Age and Harris Poll surveyed them on comfort with brand AI use.

A wave of so-called “super-independents” is forming as agencies band together to meet several overlapping opportunities in ...

The era of being cooped up at home is over as consumers seek out reasons to visit brick-and-mortar retail and want brands to ...