To create content for a high definition film or commercial, every little detail on set must be executed perfectly because everything is in essence a close-up. No more getting by with a bit of paint on ...

Greater individuation brought into the marketplace by Baby Boomers lessens the usefulness of traditional customer segmentation for reasons of simple economics. The greater the degree of individuation ...

As I continue to do more research on Gen-Z in an effort to understand this population segment, the word experiential keeps coming up. That Gen-Z craves experiences in their lives versus just owning or ...

I’m not sure if after three columns anyone noticed, but my brain does not work in clear and simple thought patterns. Just ask my mother or anyone I work with. As one reader emailed me last week, “I ...

Out of Home (OOH) advertising is getting a shot in the arm with brands increasing thrust on tier-II and tier-III cities. Growth of DOOH 2.0 will scale up. Content is set to see better optimization ...

As part of The Drum’s Experiential Marketing Deep Dive, Carat’s Sam Browne outlines five considerations planners should bear in mind when thinking about driving brand value from experiences. It used ...

“Experiential retail” is a phrase that has gotten a lot of play over the past few years. But like any hot trend that has garnered a lot of buzz (I’m talking about you, “omnichannel”), there has been ...

This workshop provides instructors from any discipline with an introduction to experiential learning theory and practices. During this session, we will define experiential learning, examine the ...

From meetings hanging in the air or in the dark to crowd-sourcing agenda topics from the audience – the trend for engaging experiential interactive activities within business events is growing fast.