It was no secret that Xbox has been cooking up plans for an ads biz for quite some time, despite the fact that gamers are ...

Apple's new WebKit block list for ad tech and data brokers could expand to include a much broader slate of ad tech and ...

An AI agent can stay inside its budget and still spend too much. And the evidence of campaign performance can still arrive ...

When AI agents can churn out the strategy deck in seconds, agencies need a better pitch than “we do everything.” ...

Advertisers can now use Vistar to activate both off-the-shelf and custom audiences built on T-Mobile’s first-party location ...

PubX has acquired media-quality startup Compliant and raised a $5 million Series A as it expands its agentic ad-buying ...

Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers.

Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the ...

Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology ...

But the company uncomfortably straddled the digital news economy. Its role as a comment board operator, placing widgets at ...

AI models and machine learning have reshaped ad campaign measurement. It’s now commonplace for advertisers to set up ...

Digital out-of-home (DOOH) is booming, which means programmatic’s share of the out-of-home (OOH) market is also growing. DOOH campaigns accounted for 38.4% of OOH spend in Q2 this year, according to ...