Google is rolling out a new set of AI-powered shopping tools that could transform how we shop for clothes and beauty products online. The updates include the expansion of the Vision Match feature, ...

Shopping used to be simple. You walked into a store, tried on jeans, and decided in 30 seconds if they made your butt look weird. Today? Most of us shop online for everything — including clothes — and ...

Google’s shopping update wants to help you get dressed — putting the tech company in direct competition with ChatGPT. Earlier this week, Google announced the forthcoming ‘AI Mode’ shopping experience, ...

You can already buy almost anything with the click of a mouse. Now tech giants are preparing for an AI helper to do even that for you one day. Google, Amazon and OpenAI are racing to add new ...

Google is rolling out a suite of AI shopping updates just ahead of the holiday season. The company on Thursday unveiled a host of new tools and features, including conversational shopping in Google ...

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

Fans of the 1995 film “Clueless” are likely to fall in love with Google’s artificial intelligence (AI)-powered shopping experience, which is rooted in fresh, accurate data and a passion for fashion.

In recent months, Google has promised to inject generative AI into the online shopping experience, and now it’s following through. The previously announced shopping features of AI Mode search are ...

ChatGPT users in the U.S. can now make Etsy and soon Shopify purchases within conversations, marking a next step toward the future of online shopping — both for consumers and the platforms that ...