So, what exactly *is* a content? It sounds simple, but it’s actually a pretty big concept that touches on everything from ...

What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...

Brands have been in the content business for decades, but today’s audiences are more challenging to win over. People love a good story but skip anything that feels like an interruption. That’s why ...

At Cannes Lions, the video platform is unveiling Open Call, which aims to make it easier and faster for brands to partner with top creators on custom content. By Alex Weprin Senior Editor Can YouTube ...