Apple didn’t host a flashy keynote, roll out celebrity ads, or plaster billboards across Times Square. The Apple TV rebrand was buried nine paragraphs deep in a press release for F1: The Movie. The ...

Apple has rebranded its Apple TV lineup by dropping the “+” from Apple TV+, unifying its streaming and hardware under one name. The move has fueled speculation that a new Apple TV device could be ...

On Monday, Apple quietly rebranded its SVOD (subscription video on demand) service Apple TV+ as just "Apple TV." The intention is to provide the streamer a "vibrant new identity," Apple said, but as ...

It looks like Apple's team is on a hot streak of brand identity refreshing lately. A month ago, Apple removed the "Plus" iPhone from its portfolio and substituted it with an Air model. A few months ...

A "vibrant" rebrand, a major bundling pact with NBCUniversal and a blockbuster $750 million deal to nab Formula 1 from ESPN signals a new effort for the tech giant to put its imprint on Hollywood. By ...

Apple One is picking up a fresh look. After Apple rebranded Apple TV and rolled out a new intro with Finneas, the Apple TV website now shows a colorful Apple One logo built from six slices, each ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV. Apple quietly rebranded its streaming service into Apple TV and dropped the ...

Apple TV+ announced it will be rebranding and adopting a “vibrant new identity” by changing its name to Apple TV. The streamer quietly announced the news at the bottom of a press release regarding the ...

Apple’s rebrand of its streaming service is now visible in today’s iOS 26.1 beta. You will notice the Apple TV app icon shifting from gray to a multicolor, glasslike treatment that signals a wider ...

Apple likes to keep its branding simple and we can appreciate that. However, sometimes this can lead to some confusion. For example, there are multiple iPad Air models, but Apple doesn’t always ...