Nearly two out of three advertisers think ads.txt is a step in the right direction in reducing ad fraud, according to a new study by Oath made available to Marketing Dive. More than 50% of advertisers ...

Publishers are losing up to $1.27bn a year due to fraudsters impersonating their inventory on ad exchanges, with such bad actors conducting up to 700m false ad requests per day, according to a study ...

Ads.txt research released Tuesday shines a new light on the extent of the harm done to major publishers by inventory resellers and lax supply chain standards. A joint study from Google, Amobee and ...

Correction: A previous version of this story incorrectly stated the source of the data Getintent's results are based on. A spokesperson clarified that the top 1,000 publishers were drawn from ...