During NBC’s broadcast of the opening ceremony of the Olympic Games on July 23, Prudential Financial Inc. premiered its newest commercial as part of a campaign that re-establishes the company’s iconic ...

Forbes contributors publish independent expert analyses and insights. I write about branding & the power ideas have to transform. Retirement can be a tricky thing. It’s not only hard to picture, it’s ...

Prudential Financial, Inc. (NYSE: PRU) is launching Now What? — a new advertising campaign with a unique twist that distinguishes the brand from competitors by encouraging consumers to use uplifting ...

The campaign includes television, print, outdoor and online advertisements developed by Ogilvy & Mather Advertising in partnership with Mindshare Hong Kong. The TVC features among others a coach ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

Prudential Hong Kong has brought to life the heightened emotions and urgency patients experience in its new 2025 health campaign, featuring local singer-songwriter Terence Lam. Centred around the ...

Prudential Financial is inviting individuals, financial professionals and institutions to "Bring Your Challenges" in its new U.S. ad campaign, launching May 24. The initial ad highlights some of the ...

No matter where you’re from, life is ultimately about relationships. The good ones, the bad ones, their abundance or their absence – every life is played out in the context of how we relate to one ...

NEWARK, N.J.--(BUSINESS WIRE)--Retirement is an ideal time for people to pursue their passions. That’s the message behind Chapter Two, a new advertising campaign launched today by Prudential Financial ...

During pandemic, half of Americans report searching for strength and resilience in financial services brands For the first time in a decade, Prudential is re-emphasizing its famous Rock, introduced in ...

NEWARK, N.J.--(BUSINESS WIRE)--Who’s Your Rock? That question catalyzes Prudential Financial, Inc.’s (NYSE: PRU) newest commercial premiering during the NBC broadcast of the opening ceremonies of the ...