Prudential is shopping for a new ad agency for the first time in more than a decade. The development marks a big change for the company, which was early to create an in-house agency. Prudential ...

Prudential Financial, Inc. is launching an ad campaign highlighting the company's solutions for businesses facing a variety of challenges in the post-financial crisis environment. The ...

TikTok this week partnered with personalization platform AdGreetz to help brands run custom campaigns at scale on the social video-sharing app, according to a press release. Insurance company ...

Prudential has unveiled a social ad in conjunction of its newly-launched Pulse app, an artificial intelligence powered mobile app that provides Singaporeans with access to healthcare services and real ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 3 hours 43 min ago By Anjul Bhambhri - 4 hours 17 min ago By Ad Age and Creativity Staff - 5 hours 32 min ago By E.J. Schultz - 5 ...

NEWARK, N.J.--(BUSINESS WIRE)--Prudential Financial (NYSE:PRU) announced today the launch of its fourth commercial in a series about the importance of saving for retirement. The latest, “Dominoes” ...

Prudential Group has begun a review of its above and below-the-line advertising accounts for its Prudential and Egg brands. The combined business is worth £27m. It follows the consolidation of its ...

Prudential and agency Droga5 seek out real retirees for a realistic picture of the first day of the rest of their lives. Even financial companies have to admit that selling retirement services with ...

ICICI Prudential Life Insurance has moved away from its proposition of ‘protection’ that the brand was on for the last five years. In its newly launched campaign ‘Jeetey Raho’, the brand has taken a ...