You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

To meet business goals, create a market strategy statement that clearly outlines the actions needed to meet these goals. Without a plan to market goods and services, your business may not reach its ...

In the information age, and especially in the midst of the coronavirus pandemic, it may seem like every tried-and-true business standard of the past has been replaced or updated in some way. But there ...

Access of our Positioning Statements Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO ...

Developing a marketing budget is important to ensure proper growth of your business. Your existing budget should be reviewed annually and adjusted depending on your prior year's sales and your goals ...