It’s happening more and more. Big companies are using advanced analytics technology to improve marketing effectiveness and generate more revenue per ad dollar spent. As a result, they are delivering ...

Entrepreneurs have no choice but to become marketing experts. These days, that means you need to become a bit of a tech expert, too. It also entails understanding how user behavior, media consumption ...

Marketing technology (MarTech) is a hot commodity, but actually adopting these tech items can be intimidating for most business owners. The intimidation makes sense. New technology can be scary, and ...

No matter which way you’re gathering with loved ones this holiday season and beyond, someone you care about from outside your bubble will surely ask, “What is it you do again?” For most people that ...

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. The subject of the interview was captured in the title, ...

You have a great idea for a new small business. However, as you think about marketing your small business and the challenges you face, you start to realize that, when it comes to marketing your ...

You know how much of your marketing budget has been spent. You know how many sales have been made. You believe the first was responsible for the second. But can you prove it? Measuring the ...

The company has allocated just over a third of its £8.5m marketing spend for the brand to a new television campaign, which is set to air from Monday (19 April). The ad will build on the brand’s core ...