Managing Google Shopping campaigns is both an art and a science. Even with the most refined strategies and detailed data, performance fluctuations can happen – and when they do, they often leave ...

Google’s new merchant location labels in Shopping ads give retailers a visibility boost by highlighting their city or town, ...

Amazon restarted spending on Google Shopping ads across its international domains, exactly one month after abruptly pausing them – a move that now looks like a deliberate marketing test. The details: ...

This in-depth post covers every detail of managing Google Shopping for brands that have only one of each product and how to find success. Google Shopping is a Google Ads product that allows ...

In December, Google Merchant Center introduced a new field for "first order" discount. Now, we are seeing "First order" labels in the Google Shopping Ads within the Google Search results. We've seen ...