Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

When creating a product, advertisement or full campaign – you need to understand your target market. Additionally, you need to understand what message will resonate with your target market. Whatever ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...

Market segmentation is the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits. As opposed to mass marketing, in which the company offers the ...

The growth of 5.4 percent since the last census in 2010 reflects fears of a looming demographic crisis - Copyright AFP/File NOEL CELIS The growth of 5.4 percent since ...

The national conversation regarding social justice that began this summer launched a wave of overdue introspection across corporations both big and small. While devising strategies to elevate minority ...

Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using segmentation strategies. Customers in these ...

Nothing lasts forever. Industries transform. Products evolve. Consumer tastes change. As you market your business, things will happen. That’s why it’s important for marketers to be open-minded. If you ...

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Demographic, economic and regulatory developments in Algeria appear to bode well for the country’s insurance market, which looks primed for growth, ...

This blog has been produced with support from Ipsos Mori, a sincere thanks to Paul Stamper ([email protected]) for his help and input. This blog attempts to answer two key questions: Why do ...