Discover how relationship management strengthens business ties, boosts brand loyalty, and mitigates risks through effective ...

In today’s digital landscape, technology plays a pivotal role in shaping the relationship between a business and its ...

Taking a thoughtful, customer-centric approach to reengaging clients without pressure is key to restoring trust and ...

Create a CRM using Excel with dropdown customer selection and FILTER plus XLOOKUP, saving time while keeping leads and deals ...

In my last article, I highlighted some data and nuance regarding customer retention. One aspect that still needs deeper reflection, though, is how businesses can care more for the people in their ...

Should you focus on taking care of the customers that you currently have, or place an emphasis on winning new business and new opportunities? The answer is yes – both. But now comes the hard part, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Collin Cohen It isn’t ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Opinions expressed by Entrepreneur contributors are their own. The recent surge in digital behaviors has raised the bar in customer expectations. According to a 2021 McKinsey report, 75% of consumers ...

As someone who has conversations with businesses about digital transformation every day, I hear one question come up more than any other: Where do we start? It’s a deceptively difficult question to ...

I always say that it’s better to have 100 clients who love you than 1,000 who feel indifferent about you. As the CEO of a C-level ed-tech company, I’ve worked with thousands of companies and developed ...

The way in which well-known music streaming platform Spotify can hold on to users depends less on headline-grabbing technical ...