Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

Take a minute and think about how you get things done in your life versus how you get things done at work. Perhaps some of you have very technical and specialized professions, but if we are anything ...

Staying competitive in a turbulent market is no easy task for today’s brands. At the height of the pandemic, technology was put to the test as brands and retailers sought to remain connected and keep ...

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

A framework for turning disconnected AI experiments into a governed, repeatable engine that delivers measurable business ...

Each year, B2B Marketing conducts a survey of the UK’s leading client and agency-side marketers on the trends they’re focusing on for the year ahead. David Rowlands, head of content at B2B Marketing, ...

As Amazon enters the B2B marketplace and industry continues to move online, business sellers need a turnkey commerce solution that can be purchased and implemented without the burden of a massive ...