Marketing circles have been thrilled with influencer marketing for years. Today's consumer is increasingly ignoring traditional advertising, and recommendations from respected people seem more ...

If your business caters to other businesses, the manner in which you promote your products and services will be very different from the way you market to consumers. This is because customers who are ...

Like most B2B organizations, we are constantly analyzing our audience for our Demand Gen Report publication, as well as our B2B Marketing Exchange event. Given our unique focus on B2B and performance ...

The Internet Advertising Bureau (IAB) UK has created broad definitions around native advertising and content for media owners and brands. The terminology has been created to clearly outline different ...

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...

Demand generation is an essential part of any business-to-business (B2B) marketing strategy—it builds brand awareness, feeds the pipeline, and opens the door for future conversations with your sales ...

Albert Einstein famously defined insanity as doing the same thing over and over again and expecting different results. From my perspective, this principle, often cited to highlight counterproductive ...

Not too long ago, business-to-business (B2B) and business-to-consumer (B2C) marketing seemed like worlds apart. If you were a B2B marketer, your job was all about formal pitches, focusing on data and ...

I write this from Britain, which is now on the uncertain road to recovery following the initial shock of the Covid-19 crisis. Other countries and cities are still deep in that first phase. At this ...