Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

Internal PR is truly a win/win/win endeavor. When done effectively, it increases employee engagement, improves financial ...

A framework for turning disconnected AI experiments into a governed, repeatable engine that delivers measurable business ...

Execution, not vision, is the real B2B commerce problem. Most initiatives fail when pricing, contracts, data and workflows ...

Today’s B2B buyers are decidedly aloof, and increasingly independent. So what does that mean for you as a B2B marketer? Over the years, shopping in grocery stores has become an ever more isolated ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

Yearly or even longer-term marketing plans have lost their value amidst the constant waves of change we are experiencing today. As a B2B leader, whether you’re in a marketing or sales or business ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Let’s be honest: most B2B ...

In a hilarious 2014 television commercial for Adobe’s suite of marketing tools, a downtrodden encyclopedia publisher kicks production into high gear based on a sudden, unexpected surge of clicks.

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.