Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B ...

Internal PR is truly a win/win/win endeavor. When done effectively, it increases employee engagement, improves financial ...

The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

Execution, not vision, is the real B2B commerce problem. Most initiatives fail when pricing, contracts, data and workflows ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. But it doesn’t have to be.

As AI hype fades, B2B companies are embedding intelligence into commerce systems to fix broken workflows and unlock real ...

While B2B companies are trying to minimize risk by applying governance practices used for internally developed applications, these top-down approaches are inadequate to control the adoption of genAI ...

Here’s why the fifth P (payments) has proven to be an essential part of the marketing mix in 2022. Today, there are more ways to interact with brands, especially online, and thanks to their ...

LinkedIn is well-known as both a networking tool and a digital resume platform. But for business-to-business (B2B) companies seeking a predictable and sustainable pipeline, LinkedIn can become so much ...

Marketing is moving closer to the sales funnel Video content is now essential for engagement and SEO impact Reshoring drives demand for stronger brand positioning and visibility Trade shows and brand ...