The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

Delivering next-gen B2B programmatic ads powered by first-party data, human verification, and zero outsourcing for ...

Internal PR is truly a win/win/win endeavor. When done effectively, it increases employee engagement, improves financial ...

Fold, a leading B2B tech communications and content agency, today announced the findings of its 2026 Marketing Budget ...

A framework for turning disconnected AI experiments into a governed, repeatable engine that delivers measurable business ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

Execution, not vision, is the real B2B commerce problem. Most initiatives fail when pricing, contracts, data and workflows ...

Advertising & Promotions - Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what ...

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B ...

The B2B buyer journey transformation was underway even before the pandemic; Covid-19 merely fast-forwarded and cemented the rise of digital buying behaviors. According to Gartner, 80% of B2B sales ...