With CPV and video ads reporting, you can evaluate how engaged viewers are with your content, where they choose to watch your videos, and when they drop off from watching your content. This article describes how CPV bidding works. How it works If you use a Video view campaign with multi-format ads, your bid is TrueView target cost-per-view (tCPV).
Cost-per-view (CPV): Definition A bidding method for video campaigns where you pay for a view. A view is counted differently for each ad format: In-stream ads: When a viewer watches 30 seconds of your video ad (or the duration if it's shorter than 30 seconds) or interacts with the ad, whichever comes first.
Dengan strategi bidding Target CPV, Anda menentukan biaya yang akan Anda bayarkan untuk setiap penayangan yang diperoleh kampanye Anda. Untuk kampanye Video, strategi bidding biaya per penayangan (CPV) akan tersedia saat Anda menyiapkan kampanye Jumlah tontonan video atau Urutan iklan video dengan tujuan kampanye Awareness dan pertimbangan.
Dựa trên CPV mục tiêu mà bạn đã đặt, chúng tôi sẽ tối ưu hoá giá thầu để giúp bạn nhận được nhiều lượt xem nhất có thể. Chi phí cho một số lượt xem có thể cao hơn hoặc thấp hơn mục tiêu của bạn.
Berdasarkan target CPV yang Anda tetapkan, kami akan mengoptimalkan bid untuk membantu Anda mendapatkan penayangan sebanyak mungkin. Biaya sebagian penayangan mungkin lebih besar atau lebih kecil dibandingkan target Anda.
Tips to meet your TrueView CPV goals While a bid is the most direct link to cost per view, there is a balance between the targeting and creative that also provide the best user match, and therefore drive a higher TrueView view rate and low TrueView CPV. Here are some tips for optimizing for TrueView CPV.
